Lego swot analysis & matrix provide insight into strategy,internal & external factorsbuy custom lego swot analysis $11strengths,weakness opportunities threats. P a g e | 1 j (tony) rivera swot analysis what is lego group weakness 1 now that lego lost the court battle against mega brands back in 2010, on.
Strengths branding – according to brand finance, a company that compiles specific attributes of the world’s most popular brands and ranks them accordingly, 2015 marked the year that lego surpassed ferrari as the “world’s most powerful brand” this success can be attributed to the massive success of the lego movie, which was released in 2014.
Find the latest and comprehensive swot & pestle analysis of lego, the world's largest toy company by revenue based in denmark. Here is the swot analysis of lego which is a family owned business and the toys are a group of interlocking bricks made of plastic today lego sells toys for kids from the age of 4 years and upwards currently, lego is the market leader in toys with sales of usd 21 billion crossing the market leader mattel.
Lego company profile - swot analysis: lego group saw its first revenue decline in over a decade in the first half of 2017 due in large part to the us. Lego group is well known for the manufacturing of toys for the children this is the leading company for the making of toys of the children in anything, which can be possible these toys are suitable for the children having age from 3 to 15 years and the children belong to middle and upper class, can afford to buy them.
Lego toys as a brand is evaluated in terms of its swot analysis, competition, segment, target group, positioning its tagline/slogan and unique selling proposition are also covered. What is a swot analysis it is a way of evaluating the strengths, weaknesses, opportunities, and threats that affect something see wikiwealth's swot tutorial for help remember, vote up the most important comments.