This study provides a cross-cultural comparison of service satisfaction of fast food establishments in four english-speaking countries it is based on data collected from customers of five globally-franchised fast-food chains, using a previously developed service satisfaction instrument. It is based on data collected from customers of five globally-franchised fast-food chains, using a previously developed service satisfaction instrument the study reveals two empirically derived, cross-cultural fast-food customer satisfaction dimensions: satisfaction with the personal service and satisfaction with the service setting. Customer satisfaction with full-service restaurants holds steady at 82 on acsi's 100-point scale, while fast food restaurants fall 38 percent to 77, the lowest score in five years.
Using the servqual dimensions of service quality, to measure customer satisfaction levels we explore management practices which can lead to customer loyalty, and thus, higher profitability also, from a economics perspective, this study looks at differences in consumer choices based upon price sensitivity considerations. Thus, the purpose of this study is (1) to examine the relationship between service quality and customer satisfaction in arabic restaurants, (2) to identify which attribute influences customer satisfaction the most in arabic restaurants and (3) to examine the moderating effect of gender between service quality and customer satisfaction in arabic.
Fast food concepts developed very rapidly in last few years in peshawar region the failure or success of a fast food industry based on some factors like promotion, service quality, customer expectations, brand, physical environment, price, and taste of the product. Washington — fast-food restaurants are catching up to sit-down establishments in customer satisfaction, and better-quality fast food ingredients are behind customers’ preference, an annual report finds.
The only limited-service restaurant in the top 10 to fall in customer satisfaction was chipotle its problems with food-borne illness dropped its ranking 6 percent mcdonald’s was at the bottom of the restaurants ranked by acsi, but even its score went up 3 percent, from 67 out of 100 to 69. The acsi has over two decades of experience analyzing customer satisfaction with limited-service restaurant chains serving the us consumer market each year, the acsi interviews hundreds of diners about their recent experiences at fast food restaurants. The study reveals two empirically derived, cross‐cultural fast‐food customer satisfaction dimensions: satisfaction with the personal service and satisfaction with the service setting should future research support this study's findings, the measurement of cross‐cultural service satisfaction among franchised brands and services could aid business managers’ efforts to assess the quality of the services they provide across national boundaries and on a more real time, practical basis.
Service quality and customer satisfaction in chinese fast food sector: a proposal for the study revealed that service quality variables have positive influence on customer key words: service quality, satisfaction, fast food restaurant. Fast food restaurants the acsi has over two decades of experience analyzing customer satisfaction with limited-service restaurant chains serving the us consumer market each year, the acsi interviews hundreds of diners about their recent experiences at fast food restaurants.
Food quality on customer satisfaction w ithin limited service restaurants in jordan second, the study explores the second, the study explores the influence of service quality on customer retention. Therefore, this study aims to provide additional insight into the relationship between service quality and customer satisfaction by examining the moderating effect of customersâ€™ gender in arabic restaurants and to identify the extent of each service quality attributes in relation with customer satisfaction as they are perceived by.
Tan qingqing et al : service quality in fast food sector 35 service quality and customer satisfaction the relationship between customer satisfaction and service quality is a controversial issue in the literature. The present study analyzes the quality service perception and its relation with the satisfaction for the fast food consumers of hamburgers ’ sector of the chain burger king in hermosillo, sonora.